Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit our website or use our services. They help us recognize your device, remember your preferences, and improve your experience with our platform.

This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for our platform to function properly. They enable core features such as:

• User authentication and account access
• Security and fraud prevention
• Session management
• Load balancing and performance optimization

Duration: Session or up to 1 year

2.2 Analytics Cookies

These cookies help us understand how users interact with our platform by collecting and reporting information anonymously:

• Page views and navigation patterns
• Feature usage and engagement metrics
• Error tracking and performance monitoring
• Campaign dashboard interactions

Duration: Up to 2 years

2.3 Functional Cookies

These cookies remember your preferences and settings to provide a personalized experience:

• Language and region preferences
• Dashboard customization
• Notification settings
• Display preferences

Duration: Up to 1 year

2.4 Advertising and Tracking Cookies

These cookies are used to deliver relevant advertisements and measure campaign effectiveness:

• Ad delivery and frequency capping
• Conversion tracking and attribution
• Retargeting and audience segmentation
• Campaign performance measurement

Duration: Up to 90 days

3. Third-Party Cookies

We work with trusted third-party partners who may also set cookies on our platform:

4. How We Use Cookies

We use cookies for the following purposes:

• Platform Operation: To enable core functionality and maintain platform security
• Performance Optimization: To analyze and improve service performance
• User Experience: To remember your preferences and provide personalized features
• Campaign Tracking: To measure ad delivery, attribution, and conversion events
• Fraud Detection: To identify and prevent fraudulent activity
• Compliance: To meet legal and regulatory requirements

5. Managing Your Cookie Preferences

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View and delete existing cookies
• Block all cookies or specific types
• Set preferences for first-party and third-party cookies
• Receive notifications when cookies are set

Note: Blocking essential cookies may affect platform functionality.

5.2 Opt-Out Options

You can opt-out of specific tracking services:

• Analytics: Google Analytics Opt-out Browser Add-on
• Advertising: Network Advertising Initiative (NAI) opt-out tool
• Mobile Advertising: Device-level advertising ID controls (iOS: Limit Ad Tracking, Android: Opt out of Ads Personalization)

5.3 Do Not Track Signals

We currently do not respond to Do Not Track (DNT) browser signals, as there is no industry-wide standard for DNT compliance.

6. Mobile Device Identifiers

In addition to cookies, we may collect mobile device identifiers for attribution and tracking:

• IDFA (iOS): Identifier for Advertisers
• GAID (Android): Google Advertising ID
• Device Information: Device model, OS version, screen size

You can reset or limit the use of these identifiers through your device settings.

7. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in our practices or applicable laws. We will notify you of significant changes by updating the "Last Updated" date and, where appropriate, providing additional notice.

8. Contact Us

If you have questions about our use of cookies, please contact us: