cocomob.

Cookie Policy

Last updated: August 1, 2026

1. Introduction

This Cookie Policy explains how Cocomob Ltd. ("Cocomob", "we", "our", or "us") uses cookies and similar tracking technologies on our website at cocomob.com (the "Site"). It also explains your choices regarding these technologies and how to exercise your rights depending on your jurisdiction. This Policy should be read alongside our Privacy Policy, which sets out the broader framework for how we handle personal data.

2. What Cookies Are

A cookie is a small text file placed on your device (computer, tablet, or smartphone) when you visit a website. Cookies allow the website to recognise your device on subsequent visits, store preferences, and gather information about your browsing behaviour. Cookies are set either by the website you are visiting directly ("first-party cookies") or by third parties whose services are embedded on that website ("third-party cookies").

In addition to traditional cookies, we and our third-party partners may use other similar tracking technologies, including:

  • Pixel tags / web beacons: Tiny invisible image files embedded in web pages or emails that signal when a page or email has been viewed. Used by advertising platforms (e.g., Meta Pixel, Google Ads tag) to track conversions and audience behaviour.
  • Local storage and session storage: Browser-based storage mechanisms that allow websites to save data on your device without an expiry date (local storage) or only for the duration of a browser session (session storage). Used for performance and functionality purposes.
  • Device fingerprinting: A technique that collects attributes of your device (browser type and version, operating system, screen resolution, installed plugins, time zone, etc.) to generate a probabilistic identifier. Used by some programmatic advertising and fraud detection systems.
  • UTM parameters and tracking URLs: Parameters appended to URLs (e.g., utm_source, utm_medium, utm_campaign) that identify the marketing channel or campaign that drove a visit, stored in analytics tools.

3. Why We Use Cookies

We use cookies and similar technologies for the following purposes: to ensure the Site functions correctly and securely; to remember your preferences and provide a personalised browsing experience; to analyse how visitors interact with the Site so we can improve it; to measure the effectiveness of our marketing activities and those we manage for clients; and to serve relevant advertising to prospective clients across digital channels.

4. Categories of Cookies

(a) Essential / Strictly Necessary Cookies

These cookies are required for the Site to function correctly and cannot be disabled without affecting core functionality. They include cookies that manage your session, protect against cross-site request forgery (CSRF), enable load balancing, and support security features such as bot detection. Because they are strictly necessary, they do not require your consent under the ePrivacy Directive or equivalent laws.

Examples: session management tokens; CSRF protection cookies; security cookies issued by our web application firewall (WAF) provider; load balancer affinity cookies.

(b) Functional / Preference Cookies

These cookies allow the Site to remember choices you make (such as your language preference, region, or display settings) and provide enhanced, personalised features. If you disable these cookies, some features may not function as intended.

Examples: language selection cookies; timezone preference storage; consent management platform (CMP) preference cookies that record your cookie choices.

(c) Analytics and Performance Cookies

These cookies collect information about how visitors use the Site, including which pages are visited most frequently, how long users spend on each page, where they came from, and what actions they take. This information is used in aggregate form to improve the Site and measure content performance. The primary analytics tool we use is Google Analytics 4 (GA4).

Key Google Analytics 4 cookies:

  • _ga: Registers a unique identifier used to generate statistical data about how you use the Site. Duration: 2 years. Type: First-party.
  • _gid: Registers a unique identifier used to generate statistical data about how you use the Site. Duration: 24 hours. Type: First-party.
  • _ga_XXXX (GA4 session container): Persists the GA4 session state. Duration: 2 years. Type: First-party.

(d) Marketing and Advertising Cookies

These cookies are used to deliver advertisements relevant to your interests, limit the number of times you see an ad, measure the effectiveness of advertising campaigns, and build audience profiles for retargeting. They are set by us and by our advertising platform partners.

  • Google Ads Conversion Tag (_gcl_au): Used by Google Ads to store and track conversions from Google advertising. Duration: 90 days. Type: First-party (set by Google tag).
  • Meta Pixel (_fbp): Used by Meta (Facebook/Instagram) to deliver and measure advertisements. Duration: 90 days. Type: First-party (set by Meta Pixel).
  • Meta Click Identifier (_fbc): Stores the last Meta ad click attributed to a user. Duration: 90 days. Type: First-party.
  • LinkedIn Insight Tag (li_sugr, UserMatchHistory, AnalyticsSyncHistory): Used by LinkedIn for conversion tracking, retargeting, and campaign analytics. Duration: 30 days to 1 year. Type: Third-party (li.com domain).
  • Programmatic / DSP pixels: Various demand-side platforms and data management platforms we operate on behalf of advertising clients may set third-party tracking pixels. These are deployed in a client-specific context and may include pixels from platforms such as The Trade Desk, DV360, Xandr, or similar. Duration and type vary by platform.

(e) Third-Party Embedded Content

Where the Site embeds content from third-party services (such as YouTube videos, Vimeo embeds, LinkedIn or Twitter/X widgets, or live chat tools), those providers may set their own cookies when the content is loaded. These third-party cookies are governed by the privacy and cookie policies of the respective providers. We recommend reviewing their policies directly.

5. First-Party vs. Third-Party Cookies

TypeWho Sets ItDomainExamples
First-partyCocomob (directly)cocomob.comSession cookies, _ga, _gid, _gcl_au, _fbp, _fbc
Third-partyExternal service providers and ad platformse.g., doubleclick.net, facebook.com, linkedin.comli_sugr, UserMatchHistory, IDE, fr, MUID

6. Detailed Cookie Table

Cookie NameProviderPurposeTypeDuration
_gaGoogle AnalyticsUnique visitor identifier for Google AnalyticsAnalytics – First-party2 years
_gidGoogle AnalyticsSession-level visitor identifierAnalytics – First-party24 hours
_ga_XXXXGoogle Analytics 4GA4 session and engagement stateAnalytics – First-party2 years
_gcl_auGoogle AdsConversion tracking from Google Ads campaignsMarketing – First-party90 days
IDEGoogle (DoubleClick)Ad delivery, frequency capping, and measurementMarketing – Third-party1 year
_fbpMeta (Facebook)Meta Pixel browser identifier for ads delivery and measurementMarketing – First-party90 days
_fbcMeta (Facebook)Stores last Meta ad click for attributionMarketing – First-party90 days
frMeta (Facebook)Delivers, measures, and improves relevancy of Meta adsMarketing – Third-party90 days
li_sugrLinkedInLinkedIn Insight Tag — browser fingerprinting for retargetingMarketing – Third-party90 days
UserMatchHistoryLinkedInLinkedIn audience matching and conversion trackingMarketing – Third-party30 days
AnalyticsSyncHistoryLinkedInLinkedIn analytics synchronisationAnalytics – Third-party30 days
MUIDMicrosoft (Bing)Microsoft advertising identifier used across Microsoft-owned propertiesMarketing – Third-party1 year
_uetsidMicrosoft (UET)Microsoft Universal Event Tracking session identifierAnalytics / Marketing – First-party1 day
_uetvidMicrosoft (UET)Microsoft UET visitor identifierAnalytics / Marketing – First-party16 days
PHPSESSID / sessionCocomobServer-side session managementEssential – First-partySession
csrftoken / _csrfCocomobCross-site request forgery (CSRF) protectionEssential – First-partySession / 1 year
cookie_consentCocomob (CMP)Stores your cookie consent preferences by categoryFunctional – First-party1 year
lang_prefCocomobStores language preference for return visitsFunctional – First-party1 year

7. How to Manage Cookies

You can manage, restrict, or delete cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the Site (see Section 12). Browser-specific instructions are provided below:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data. Or visit: chrome://settings/cookies.
  • Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
  • Apple Safari (macOS): Preferences → Privacy → Manage Website Data.
  • Apple Safari (iOS): Settings → Safari → Privacy & Security.
  • Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data.

In addition to browser-level controls, you may opt out of specific third-party tracking using the following tools:

  • Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
  • Network Advertising Initiative (NAI): Opt out of interest-based advertising from NAI members at optout.networkadvertising.org.
  • Digital Advertising Alliance (DAA) / YourAdChoices: Opt out via youradchoices.com (US) or youronlinechoices.eu (EU/UK).
  • Digital Advertising Alliance of Canada (DAAC): Opt out at youradchoices.ca.
  • Meta Ad Preferences: Manage at facebook.com/ads/preferences (requires Facebook account).
  • LinkedIn Ad Settings: Manage at linkedin.com/psettings/advertising.
  • Google Ads Settings: Manage personalised ads at myaccount.google.com/data-and-privacy.

8. Consent Management

When you first visit the Site from a jurisdiction where cookie consent is required (including the EU/EEA, UK, and Brazil), you will be presented with a cookie consent banner that allows you to accept or decline cookies by category. Your choices are:

  • Accept All: All categories of cookies — essential, functional, analytics, and marketing — will be activated.
  • Essential Only: Only strictly necessary cookies will be set. Functional, analytics, and marketing cookies will be disabled.
  • Manage Preferences: Granular control over each non-essential category, allowing you to enable or disable analytics and marketing cookies independently.

Your preferences are stored in a first-party consent cookie (cookie_consent) valid for 12 months. You can withdraw or change your consent at any time by clicking the "Cookie Preferences" link in the footer of the Site. Withdrawing consent does not affect the lawfulness of any processing that took place prior to withdrawal, and will take effect prospectively upon the clearing of existing cookies set on your device.

9. Cross-Device Tracking

Some of our advertising platform partners (including Google, Meta, and LinkedIn) offer cross-device tracking capabilities that allow them to associate your browsing activity across multiple devices — for example, a laptop, smartphone, and tablet — typically by matching logged-in account identifiers. This enables more accurate measurement of advertising reach and frequency and more consistent ad experiences. Cross-device tracking by these platforms is subject to the user agreements and privacy settings of those platforms. You can review and manage cross-device tracking through the privacy settings of your accounts on those platforms.

10. Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites as an expression of the user's preference not to be tracked. As of the effective date of this Policy, there is no universally accepted standard for interpreting and honoring DNT signals, and we do not currently alter the Site's data collection practices based on DNT signals. We will revisit this position if and when a technical standard is adopted by industry or mandated by applicable law. In the meantime, you can use the consent management and opt-out tools described in Sections 7 and 8 to limit tracking.

11. Regional Rights Regarding Cookies

EEA and UK (ePrivacy Directive / PECR)

Under the ePrivacy Directive (2002/58/EC) as implemented in EU Member State law, and under the UK Privacy and Electronic Communications Regulations 2003 (PECR), we are required to obtain your prior, informed consent before placing or accessing any cookie or similar technology on your device that is not strictly necessary for a service you have explicitly requested. We fulfil this obligation through our consent management banner. You have the right to withdraw consent at any time via the Cookie Preferences link in our Site footer.

California (CCPA/CPRA)

California residents should be aware that certain marketing and analytics cookies placed on the Site — particularly those set by advertising platforms for retargeting and cross-context behavioural advertising purposes — may constitute the "sharing" of personal information under the CCPA/CPRA. You have the right to opt out of such sharing at any time. To exercise this right, you may: (1) use the "Cookie Preferences" link in our footer to disable marketing cookies; or (2) submit a "Do Not Sell or Share My Personal Information" request by emailing hello@cocomob.com. We will honour opt-out requests within 15 business days. California residents may also use the Global Privacy Control (GPC) signal — where technically supported, we will treat a GPC signal as a valid opt-out of sharing.

Brazil (LGPD)

Under Brazil's Lei Geral de Proteção de Dados (LGPD), cookies that process personal data for purposes beyond technical necessity require a valid legal basis, which in the case of analytics and marketing cookies is consent. Our consent banner is presented to users identified as accessing the Site from Brazil, and consent is managed in the same way as described for EEA/UK users above. You may exercise your LGPD data rights (including the right to revoke consent) by contacting us at hello@cocomob.com.

12. Impact of Disabling Cookies

Disabling or restricting cookies may affect your experience of the Site in the following ways:

  • Disabling essential cookies will prevent the Site from functioning correctly and may make certain pages inaccessible.
  • Disabling functional cookies means the Site may not remember your preferences (e.g., language settings) between visits.
  • Disabling analytics cookies means we will have less information about how visitors use the Site, which may limit our ability to improve it.
  • Disabling marketing and advertising cookies will prevent us from serving targeted ads to you across other platforms and may reduce the relevance of any advertising you see from us on third-party channels.

Disabling marketing cookies on our Site does not prevent all advertising — you may still see generic (non-targeted) advertising from us or our clients on third-party platforms, managed through those platforms' own opt-out mechanisms.

13. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies and tracking technologies we use, changes in applicable law, or changes in our business practices. When we make material changes, we will update the "Last Updated" date at the top of the document and, where appropriate, re-present the consent banner to obtain fresh consent for new or changed processing activities. We encourage you to review this Policy periodically. Your continued use of the Site after the updated Policy is posted constitutes acknowledgment of the changes.

14. Contact

If you have questions about our use of cookies or wish to exercise your rights in relation to cookie-related data processing, please contact us at:

Cocomob Ltd. — Privacy Team
Email: hello@cocomob.com

For EEA/UK residents, you also have the right to lodge a complaint with your national data protection supervisory authority if you believe our cookie practices are inconsistent with applicable law.